Privacy Policy

Effective Date: July 14, 2025
Last Updated: July 14, 2025

This Privacy Policy (“Policy”) applies to the services offered on www.10percentacademy.com (“the Site”), operated by 10 Percent Academy OÜ, a private limited company registered in Estonia (“the Company”, “we”, “us”, or “our”).

We are committed to protecting your personal information and respecting your privacy in accordance with the General Data Protection Regulation (GDPR), the Estonian Personal Data Protection Act, and other applicable laws.

By using our services, you consent to the data practices described in this Policy.

1. Data We Collect

We collect only the information necessary to operate our platform, fulfill our obligations to you, and improve your experience. This includes:

  • Identity Data: name, username (if provided)
  • Contact Data: email address
  • Account Data: login credentials, subscription status
  • Payment Data: handled exclusively by secure third-party processors (we do not store or access your card data)
  • Technical Data: IP address, browser type, operating system, time zone, device information
  • Usage Data: platform navigation, content viewed, interaction logs

We do not collect or store sensitive personal data such as health data, biometric data, or government-issued IDs.

2. How We Use Your Information

We process your data based on your consent, our contractual obligations, or legitimate interests, in order to:

  • Provide and operate our online academy
  • Manage subscriptions and deliver course materials
  • Respond to support inquiries and improve customer experience
  • Send service-related communications (e.g., login confirmations, billing notices)
  • Comply with legal obligations (e.g., accounting, fraud detection)

We may also use anonymized or aggregated data for analytical purposes, which does not identify any individual.

Under the GDPR, we rely on the following lawful bases:

  • Consent – when you voluntarily provide information or opt in to communications
  • Contract – for processing necessary to fulfill our agreement (e.g., access to paid courses)
  • Legal obligation – to comply with EU/Estonian law
  • Legitimate interests – to improve our services, detect fraud, or manage security

4. Sharing Your Data

We do not sell, rent, or trade your personal data.

We may share your data with:

  • Service providers such as email platforms, hosting services, and customer support tools
  • Payment processors (e.g., Stripe, PayPal) – to handle financial transactions securely
  • Regulatory or legal authorities, if required to comply with applicable law, enforce our terms, or protect our rights or the safety of users

All third parties are contractually obligated to keep your data secure and confidential.

5. International Data Transfers

As a digital platform with global users, your data may be transferred and stored outside your country, including in jurisdictions outside the European Economic Area (EEA). Where we transfer personal data internationally, we ensure:

  • Standard Contractual Clauses (SCCs) or equivalent safeguards are in place
  • Transfers are made to jurisdictions with adequate data protection levels
  • Data remains protected in accordance with GDPR

6. Your Data Protection Rights (EEA, UK, and Equivalent)

As a data subject, you have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure (“Right to be forgotten”): Request deletion of your data.
  • Objection: Object to our use of your data for certain purposes.
  • Restriction: Request limited use of your data under certain conditions.
  • Portability: Request a copy of your data in a structured, machine-readable format.
  • Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at support@10percentacademy.com. We will respond within 30 days.

You also have the right to file a complaint with the Estonian Data Protection Inspectorate or your local data protection authority.

7. Data Security

We implement appropriate technical and organizational measures to secure your data, including:

  • HTTPS encryption
  • Secure data storage with access control
  • Role-based account access
  • Regular backups and vulnerability monitoring

However, no method of transmission over the Internet is 100% secure. You use our platform at your own risk.

8. Data Retention

We retain your personal data:

  • For as long as your account remains active
  • For up to 6 years after the end of your relationship with us, for legal or compliance reasons (e.g., taxation)
  • Or until you request deletion, unless otherwise legally required to retain it

Anonymized usage data may be retained indefinitely.

9. Children’s Privacy

Our services are not intended for users under the age of 13 (or the age of digital consent in their country).

We do not knowingly collect personal data from children. If we learn that we have collected data from a child without verified parental consent, we will delete it promptly. Please contact us immediately at support@10percentacademy.com if you suspect such a case.

10. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance user experience, analyze usage, and deliver personalized content. You can control or disable cookies via your browser settings.

We do not use cookies for invasive advertising or third-party behavioral tracking.

11. Email Communications

We may send you:

  • Transactional messages (e.g., receipts, password resets)
  • Service updates and educational content
  • Marketing messages, only if you have explicitly opted in

You can unsubscribe from marketing emails at any time by clicking “unsubscribe” at the bottom of the email or contacting us at admin@10percentacademy.com.

12. Changes to This Policy

We may update this Privacy Policy periodically. If we make material changes, we will notify you via email or post a notice on the Site.

Your continued use of our services after updates indicates your acceptance of the revised Policy.

13. Contact Us

For questions, requests, or complaints regarding this Policy, please contact:

10 Percent Academy OÜ
Email: admin@10percentacademy.com
Jurisdiction: Republic of Estonia